JC's Commentary On A child-size rifle with cartoon skulls, inspired by the AR-15, raises concerns By Andrea Salcedo in Washington Post The ATF (and the FDA, by similar measures) have failed in many ways while compromising the principle of effectively regulating life threatening commodities. They ceded on the side of profit and profiteers a long time ago. Marketing taps into cultural veins, and in turn helps to create, boost and steer them. It's a vicious cycle.